Founder
A former professional athlete who built the off-field system he wished his own family had. Since 2017, Robert has mentored and managed 300+ athletes across hockey, soccer, basketball, football, and tennis - and every one of them signs with the same person they first spoke to.
Robert learned the realities of the global sports machine from inside it. As a professional athlete, he saw exactly where the traditional model falls short - and in 2017 he built the alternative.
Family-side representation was supposed to protect the athlete and the people around them. In practice, most of it ran on volume. Reactive agents worked databases instead of relationships, treated families as line items, and earned the same fee whether the athlete thrived or stalled. The incentive was to sign quickly and move on to the next name.
The deepest flaw was structural. When an agency takes a percentage of every signing, it is paid to say yes - to every offer, every clause, every deal that closes fast. The athlete carries the downside of a bad contract for years. The agency has already been paid.
369 was founded in 2017 to remove that conflict at the root. It is a private management model built around one athlete at a time, with a single principal accountable for the outcome. Not a database. Not a call centre. A control system where the person who answers the first call is the same person who reviews the final contract.
The whole model runs through one person. Robert personally reviews every application that comes into 369, and every contract before it is signed. The first call is answered by him - not an associate, not an intake queue. Across a book of more than 300 athletes, that has never changed.
369 has never taken a percentage commission on a signing. The firm charges a flat engagement fee, not a cut of the deal. That single decision realigns everything: 369 earns nothing by pushing a bad offer, so it protects the long-term brand instead of maximising short-term volume. The athlete is the client, not the commission.
A single point of accountability does not mean a single pair of hands. Robert runs point, and a deliberate team of operators runs the infrastructure alongside him.
On-field eyes across five sports - tracking development, verifying level, and mapping the placement pathways that actually move an athlete forward.
Mindset conditioning for the parts of the career the scoreboard never shows. We build resilient young adults, not just résumés.
The people who build and protect the athlete’s public brand - positioning, content, and the narrative that carries into the next contract.
Logistics, compliance, and contract architecture handled quietly, so the athlete and family only ever deal with clarity, never chaos.
Every one of these functions reports into the same principal. The team scales the system; the signature stays singular.
“He’s not only my agent, he’s like my friend”
“Always when I had the downfalls, Robert helped me up. He’s not only my agent, he’s like my friend too.”Denijs Beitāns
“You truly stand out from the crowd”
“Robert is going to help you with all the mental aspects of the game, while ensuring you truly stand out from the crowd.”Mikaels Vasilevskis
“For those who are ready to change their lives”
“Robert and the agency were able to help me through it. I strongly recommend 369 Sports & Entertainment, for those who are ready to change their lives.”Artur Dzhivalyan
Robert reads every application personally. If 369 is the right fit for your athlete, you will hear back. If we are not the right fit, we will say so - and tell you honestly why.