Stage 01 · Ages 12–15
Foundation
Editorial photo bank. First press placements on real stories. Social handle architecture. The asset library that makes every future season cheaper to produce.
Most families lose half the value of every NIL deal to a brand they never built
The first NIL contract a young athlete signs sets the rate for every deal that follows. Most arrive at that table without leverage: no editorial, no asset bank, no sponsorship history. 369 builds it before the table is set, with the network we have spent years cultivating: tier-1 editorial, traditional media relationships, season-long content production, sponsorship and NIL architecture. The brand is no longer a nice-to-have. It is the work.
Robert Mazin · Media, positioning, and NIL, built on earned attention not paid noise
As Featured In
The brand your athlete carries into every contract that follows
Visibility is what happens before the negotiation starts. It is the reason scouts already know your athlete’s name. It is the reason an NIL platform calls them first instead of fifth. It is the reason a sponsor pays at the high end of a range instead of the low.
Most families try to build it on a phone: a few highlight clips, an Instagram grid, a podcast appearance their cousin produced. The work is real. The compounding never starts because nothing is connected to anything else.
369 builds visibility as a campaign. Editorial, content, social, photo, video, NIL. One calendar. One narrative. One signature on every partnership.
The four reasons most athletes lose money on their own brand
30-50%
below market on first NIL deals signed without representation review. The first contract sets the rate for every deal that follows.
0
editorial coverage. The athlete who lands in real press arrives at every negotiation with a different version of leverage than the one who does not.
~80%
of junior athlete social is built on a phone, with no calendar, no narrative, and no asset bank. It dies the moment the season ends.
1 in 10
families know that NIL income is taxable, structured income with compliance obligations. The wrong structure on the first deal costs more than the deal earned.
369 visibility was built so families never have to find out which gap left money on the table.
Who 369 builds the brand for
369 works with athletes at multiple stages. By age, by current level, by what is in front of them next. Different stage, same standard.
Stage 02 · Ages 15–17
Build
Press placements at the moment they matter. Cinematic season content. NIL positioning so the first deal arrives at the right rate. Showcase and tournament coverage.
Stage 03 · Ages 17–21+
Compound
NIL sourcing at scale. Sponsorship architecture. Long-form editorial. Brand partnerships negotiated for the next contract, not the next month.
What every 369 visibility includes
Four rooms, one calendar, one principal. The work below is included at every level of the 369 management engagement. The depth scales with the engagement scope.
01
Editorial & press
National editorial placement on real stories, not pitch slips. Sport-trade press relationships. The placements that show up the day a coach Googles the athlete’s name.
02
Photo & cinematic video
Editorial photo days. Cinematic short-form video built for IG, TikTok, YouTube. The asset bank that turns every showcase into a campaign.
03
Social & digital
Season-long Instagram and TikTok strategy. Tournament and showcase promotion. Calendar, posts, assets, and reporting. The athlete does not post selfies. The brand runs as a campaign.
04
NIL & sponsorship
NIL deal sourcing through our brand and agency network. Term negotiation, compliance review, tax structuring. Long-term brand architecture and partnership work that compounds across contracts.
Visibility runs as one engagement with representation and development. Depth of coordination scales with the engagement scope, discussed on the call with Robert. 369 does not bill visibility as an add-on.
What is also included when working with 369
Representation and development are not add-ons. They are written into the same engagement, run by the same office, on the same calendar as visibility itself.
Representation
The room where contracts, placements, NIL, and NCAA decisions get made.
- Contract negotiation and review by Robert
- School, team, and program placement
- Direct coach and scout outreach
- NCAA eligibility and transfer portal
- NIL deal sourcing and structuring
- Family-side advisory and decision support
- In-person attendance at major decisions
- One signature on every signing
Development & performance
The work that keeps an athlete in the room representation got them into.
- Mentorship sessions with Robert Mazin
- Mid-season progress reports and path correction
- Professional video coaching and technique breakdown
- Skills and strength coach coordination
- Full season analytics and review
- Sports psychologist and mindset coach
- Nutrition, recovery, and return-to-play
- Lifestyle and academic monitoring
Meet Robert Mazin
Former professional athlete. Founded 369 in 2017. Has personally managed and mentored over 300 athletes across hockey, soccer, basketball, football, and tennis. NHL veterans, world boxing champions, Olympic hopefuls, rising youth stars.
Robert reads every contract personally. He answers every first call. He attends in-person evaluations for families inside the management engagement. One principal, every negotiation, every athlete on the roster.
300+
Athletes managed
50+
Schools placed into
9
Federations active
2017
369 founded
The questions families ask before committing to a visibility engagement
What does visibility include at 369?+
National editorial and press placement. Instagram and TikTok content strategy. Professional photo and cinematic video production. Tournament and showcase promotion. Season-long social and digital brand management. Sponsorship and NIL positioning strategy. NIL deal sourcing, compliance, and tax structuring. Long-term brand architecture and partnership negotiation.
Why does my athlete need a brand before they go pro?+
The brand decides the rate of the first NIL deal, which decides the rate of every deal that follows. It decides which schools recruit at full effort. It decides which sponsors call first. Athletes who arrive at the negotiation table with a brand do not negotiate from zero. They negotiate from leverage.
Do you source NIL deals or just review them?+
Both. 369 sources NIL opportunities through brand partnerships and the agency network, then negotiates term, compliance, and tax structure on the deals that fit the athlete. We also review and re-paper deals the family brings to us. The first NIL contract sets the rate for every contract that follows; 369 reads every clause before it is signed. See the NIL deals deep dive for how the program runs.
What does the content production actually look like?+
Editorial-grade photo days. Cinematic short-form video built for IG, TikTok, and YouTube. In-game and showcase coverage on the dates that matter. The athlete is not posting selfies from their phone. The brand is built like a campaign, with a season calendar.
Does 369 manage the social channels directly?+
Yes, on the engagement levels that include season-long social. 369 runs the calendar, writes the posts, ships the assets, and reports on growth and partnership-attributable reach. Family approves before publish on anything off-court.
What press placements are realistic for a junior athlete?+
Tier 1 financial and sport press on real stories, not pitch slips. 369 athletes have appeared in Yahoo Finance, NY Wire, CEO Weekly, Chicago Journal, Miami Wire, US Insider, Market Daily, World Reporter, LA Wire, and others. Editorial placement is earned through narrative, not bought.
How does visibility connect with representation and development?+
They are the same engagement. Representation gets the athlete into the right room. Development keeps them in it. Visibility decides what happens once the world starts paying attention. The three run from one office, one principal, one calendar.
How do I start?+
Submit the application form. Robert reads every application personally. If 369 is the right fit, you will hear back within five business days. If we are not the right fit, we will say so directly and recommend who is.
Three pieces every family should read first
Case studies
Real placements, told one athlete at a time
Kazakhstan to the NCAA, Moscow to Division I. Where 369 athletes came from, what we ran, and where they landed.
See the case studies →
Blog
The questions families ask before they call
Long-form pieces on representation, development, and NIL, written the way 369 briefs a family.
Read the blog →
NIL guide
NIL explained, before the first offer
The House settlement, NIL Go, state laws, taxes, and why the first deal sets the rate for every deal that follows.
Read the NIL guide →In their own words
What families and athletes say
Athletes and families who backed the decision to work with 369.
Athlete
“For those who are ready to change their lives”
“Robert and the agency were able to help me through it. I strongly recommend 369 Sports & Entertainment, for those who are ready to change their lives.”Artur Dzhivalyan
Athlete
“He’s not only my agent, he’s like my friend”
“Always when I had the downfalls, Robert helped me up. He’s not only my agent, he’s like my friend too.”Denijs Beitāns
Parent
“You can just give your child and not worry”
“You can just give your child and not worry, everything will be fine, 24/7, he will be under supervision, with the best coaches.”Oxana Mossendz
Robert reads every application personally
If 369 is the right fit, you will hear back within five business days. If we are not the right fit, we will say so directly, and recommend who is.